How can we create more trust when using an app to book dog walking services? Bark is a a dog walking app designed with dog owners trust in mind.
Research and Competitive Analysis
While conducting interviews and doing a competitive analysis of existing services, it became clear that my app would need to address the users' trust issues. The people that I talked to wanted clearer trust indicators regarding the walkers. They noted that anyone could become a walker with these services and that training was severely lacking. The competitive analysis backed this up with several negative reviews addressing this issue.
Prototyping and Testing
The prototype was tested with dog owners who felt that this app addressed many of the trust issues that they had.
From the test I learned that there were some points in the user flow that needed to be addressed. After making these changes the testers agreed that it was an easy process for booking a walk.
Let's Work Together